(im)paciencia – Cultivating impatience
(im)paciencia is a brand specialized in truffles and natural wine from Catalonia with Designation of Origin. (im)paciencia commissioned us the beautiful challenge of generating the whole universe that surrounds it: naming, logo, website, labels, social networks. Everything, everything.
So, to generate this universe, the first thing we did was to soak in the context of the brand. The long time of truffle cultivation and the annual frequency of the grape made us come up with the name (im)paciencia, that double sensation that we experience through the two specialties of the brand. And so, we made its entire visual universe composed of colors, watercolors and abstract art, symbolizing its beautiful (im)patience.