Don’t leave a mark, leave a like
Springfield sought to boost the launch of its new Tricot & Pana collection through social media, while strengthening the concept of sustainable collection ‘Don’t Leave a Mark’.
We prepared a product seeding with garments from the collection and carefully selected accessories, aimed at influencers. We made a stunning unboxing aligned with the aesthetics of the campaign, achieving a perfect synergy between conventional and digital media that ended up breaking the news!
The real challenge of the campaign was to manage 25 product submissions attractive enough to motivate the profiles to generate content organically. We managed to generate meaningful content, highlighting the success as the result of submissions without financial agreements. This strategic approach not only met the brand’s objectives, but also exceeded expectations by generating a positive and spontaneous response from influencers. In short, the project not only achieved its goals, but set a high standard for future initiatives, demonstrating the agency’s ability to execute creative and effective campaigns.
Created content: 9 stories
Potential reach: 851.400