On this Anniversary, we all receive presents!
AliExpress wanted to celebrate its 12th Anniversary worldwide (literally) with a big party on social media.
We created the world’s largest celebration party. But an anniversary without gifts is not an anniversary, which is why we created “A box full of wonders”, a box with 9 wonders that one could find on AliExpress, released through live streaming. Our streamers discovered the wonders in a dedicated unboxing in which they raffled many gifts and invited everyone to visit a landing page. There were prizes for everyone! In addition, we amplified the initiative with paid campaigns on Instagram and TikTok, and organically on the brand’s profiles.
5 Countries, 75 Creators, 136M REach, 199M Impressions, and 1.8M visits to the landing in just 2 weeks!